Participants
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Alexey Popogrebskiy
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Alexander Veledinskiy
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Andrei Zvyagintsev
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Igor Voloshin
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Petr Buslov
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Sergei Osipyan
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Alexander Lungin
Client: Wrigley
Product: FIVE chewing gum
Idea: The advertising & promotion campaign for Wrigley's new brand, ‘FIVE', was designed to have an artistic component, for which it was decided to create five five-minute shorts made by five modern Russian directors. The five shorts were to have a common starting point for the plot and original scripts, written by the directors themselves. Every short starts with a mysterious Polaroid shot in a black envelope, and the directors were absolutely free to go from there.
One of the main sites for showcasing these shorts is the promo web area of the project: http://5gum.ru/
'Experiment 5' is also presented in the MUBI online cinema theatre.
Metrafilms' role: concept and production
Films:
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'Bloodrop' 3D — Aleksei Popogrebskiy
How it would be to find yourself right inside of a picture -
'Portrait' — Alexander Veledinskiy
All of us draw our own picture -
'Mistery' — Andrei Zvyagintsev
Sometimes you’d prefer not to know even if you already knew -
'Atlantic' — Igor Voloshin
Once every six years radio signal from the sunk Titanic is got -
Sunrise / Sunset
In Goa you might reveal you are living another life of yours
